Nerada Redesign
A cozy & earthy redesign of the visual identity for Nerada, an Australian-owned tea company. This redesign includes their package design and logo, including custom illustrations and a hand-lettered wordmark.
How it Feels to Drink Nerada
Softer, kinder and warmer—it's how drinking a delicious cup of tea should feel, and it's how I approached this brand and packaging design for Nerada.
Logo Redesign
With rounder lines & more muted tones, this new hand-lettered logo evokes a friendlier and more comforting voice, using emotional design to capture the essence of drinking Nerada tea and inviting customers into their world.
Packaging Design
Fluid shapes and hand-drawn illustrations elevate the look of Nerada's packaging, leaning into a more artisanal design style. Look through the arched window on the front to sneak a peek at the rich & delicious contents within.
